San Diego County

Rancho Santa Fe
North County
La Jolla
America's Finest City

25,000 Published Copies Direct-Mailed To An Upscale Demographic


With an arsenal of four editions, Discover Custom Media has coverage across the breadth of San Diego County that is second too none.

“Discover North County” reaches the coastal communities of Oceanside, Carlsbad, Encinitas, Solana Beach, Cardiff and Del Mar, together with the inland areas of Carmel Valley, Olivenhain, and Escondido.

“Discover La Jolla” distributes throughout this exclusive enclave with copies delivered to both residents and businesses. “Discover Rancho Santa Fe” is delivered to every home and business within the Covenant, Fairbanks Ranch, The Bridges and Santaluz in what is widely known as one of the wealthiest communities in all of North America.

Our most recent edition, “Discover America’s Finest City®” is mailed direct to Mission Hills, Bankers Hill, Downtown San Diego, Point Loma, and Coronado. Copies can also be found at exclusive offices, hotels, and key locations throughout the city.

100,000+ Readership and Steadily Growing
$172,697 Median Income Per Household
$1,575,000 Median Value of Home


Discover Magazines readership comprises a refined, knowledgeable consumer base, savvy in their focus and with the financial means to choose and acquire those products and services that cater to their luxury lifestyle. From entrepreneurs to business leaders, from theater lovers to world travelers this upscale community sets the standard for luxury living throughout San Diego and beyond.

83% College Degree
85% Home Ownership
70% Home Value Above 1.5 M.
65% Female
77% Married
95% Median Income Over $150K
81% Own Multiple Vehicles
76% Travel Internationally

Our Reader’s Focus & Habits

• Attend Performances 65%
• Club Membership 55%
• Dine Out 95%
• Seek Financial Advice 75%
• Choose Designer Clothing 80%
• Frequent a Spa 55%
• Frequent a Beauty Salon 80%
• Personal Trainer 35%
• Travel Internationally 75%
• Visit Casinos 40%
• Home Renovation 70%
• Brand Name Beverages 63%
• Visit Plastic Surgeon 55%
• Luxury Car Ownership 75%

• New Home Furnishings 62%
• Visit an Integrative Doctor 29%
• Visit an MD 79%
• Visit an Naturopathic Doctor 23%
• Seek Cosmetic Dentistry 64%
• Identify as Spiritual, Not Religious 59%
• Do Workshops on Personal Growth 39%
• Know Someone in Rehab 14%
• Practice Yoga 53%
• Practice Meditation 11%
• Enjoy Sailing 29%
• Fly on Airlines 69%
• Take Weekend Getaways 39%
• Have Second Homes 21%

Distribution / Circulation

25,000 copies of our magazines are published bi-monthly and our readership is now in excess of 100,000 and growing. The vast majority of our magazines (75%) are mailed directly to our private readership within our targeted communities, while our remaining circulation is distributed to upscale hoteliers, luxury car dealerships, private jet lounges, golf clubs, resorts and Spas. Our Magazine can also be found in news stands and high end markets such as Whole Foods in Del Mar.

• The Inn At Rancho Santa Fe
• Rancho Santa Fe Golf Club
• Bridges at Rancho Santa Fe
• Fairbanks Country Club
• Del Mar Country Club
• Rancho Valencia Resort
• The Grand Del Mar
• L' Auberge Del Mar
• Park Hyatt Resort Aviara
• Omni Resort La Costa

• Professional Offices
• Upscale Auto Dealerships
• Boutiques and Salons
• Gala Events
• Private Jet Lounges
• La Valencia Hotel
• La Jolla Country Club
• Lodge at Torrey Pines
• Horton Grand Hotel
• US Grant Hotel

Website & Online Magazine

Enjoy the interactive navigation platform as you flip through our digital content at Discovermagazines.com Our digital publication is available 12 days prior to final copy and can be accessed from any electronic device. Enjoy our informative articles, review our photo gallery, peruse our social calendar and preview forthcoming events. You can also review the video presentations of client services, flip through our travel advisory and visit our Leaderboard, which highlights products and services offered by some of our primary marketing partners. Click on the convenient link and you’ll immediately be taken to the advertiser’s home page.

Newsletter / Email Blast

Our Newsletter which is sent out to 15,000+, has an average open rate of 23% and a “Click Through Rate” of 14%.


Upon request, a photo shoot can be scheduled, which includes the expertise of a fashion stylist, make-up artist, and professional photographer who together will orchestrate a series of photos on site or at a location that coincides with the theme of a developed marketing plan.

Inquire About Our Marketing